I’m a creative person by nature. But even I − a brand journalist who is faced with the need to generate new ideas for custom content every…single…day − even I get burned out. You can’t create custom media without fresh ideas.
I do have a few tricks to help me find my creative mojo again.
Troll the Web. OK, admittedly, this sounds like a poor idea. And really, I wouldn’t recommend it as the FIRST thing to try. Maybe not even the last. But there are some amazing things on the Web. Museum websites are great sources of creative inspiration, especially for new types of custom media. Just don’t let yourself get TOO distracted or hours will go by in a flash. Oh…and stay away from Perez Hilton.
Watch a TEDTalk. I don’t consider this surfing the Web because I watch these on my iPad while doing the dishes. They either have me running back to the computer with 15 new ideas − or leave me up to my elbows in soap bubbles and tears.
Take a shower. Without singing. (I’m banned from singing in the house after a disastrous attempt at the Happy Birthday song a few years ago.) On slow days, I’m squeaky clean.
Play the “I wonder if” game. You know, ‘I wonder if this story would be more interesting if told it in Q&A style.’ or ‘I wonder if things smell the same way to cats as they smell to us.’
Get outside. Take a run along the pond, walk to the local coffee shop, sit outside the local library and people watch. This often brings out the journalist in me, which often leads to new ideas.
Welcome the bad ideas. One thing I’ve learned over the years about the he process of generating new ideas or new ways to tell stories is that bad ideas often spark good ones. Don’t be afraid to let the dogs out.
Golden Gate Bridge is reflected in a soap bubble (Photo credit: Wikipedia)
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