Big, Fast Info Means Clever, Fast PR & Marketing

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How much information is created every day? Zettabytes. At least. I’m not sure when we’ll reach yottabytes, but I wouldn’t be surprised if that happened in my lifetime.

If it hasn’t happened already.

Every minute, 72 hours of video are uploaded to YouTube. So in some ways, it’s not surprising that YouTube is becoming a major platform for viewing news. A new report from the Pew Research Center’s Project for Excellence in Journalism found that citizens are responsible for posting original videos of news events – more than one-third of the most-watched videos. Remember that YouTube is the #2 search engine. Talk about an opportunity for real-time PR.

But being fast isn’t enough. You need to be clever as well. Otherwise, how will you stand out among all this data?

If you just can’t visualize what that amount of data might look like, this infographic can help. Paris, here I come.

A Day in the Internet
Created by: MBAOnline.com

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