The Science of Viral Videos

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It’s Friday, so what better topic to discuss than viral videos. For digital media marketers, understanding the science behind this type of content is vital. Forty-eight hours worth of video are uploaded to YouTube every minute. How do you get noticed?

In this TED Talk, YouTube’s Trends Manager, Kevin Allocca reveals the reasons that a video goes viral: Tastemakers, Communities of Participation, and Unexpectedness.

What’s surprising about all of his examples is that none of them went viral overnight. In many cases, the videos were uploaded months before they became popular.

So, digital media marketers, you must be patient.

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