Thursday Reads: Annenberg, Content Marketing, Cinemagram

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Here are some of the things worth reading, viewing, and checking out this week.

  • USC Annenberg released their GAP VII survey of the PR industry a couple of weeks ago, but PR Squared posted a nice summary of the research by Burghardt Tenderich, associate director of the center. Bottom line: PR has a seat at the table, social media and internal comms are on the rise, marketing/product PR is on the decline.
  • If you haven’t had enough of the iconic Steve Jobs after reading Walter Isaacson’s biography, Fast Company has the legacy tapes, which cover the years between Apple stints. Be sure to check out the quotes.
  • On the importance of headline writing: there’s just too much out there to read, so a headline has got to speak to you. Another reason for hiring a trained journalist for your marketing newsroom.
  • On storytelling: how characters move the brand story forward, from Spin Sucks.
  • Can traditional marketers transition to digital marketing? Personally, I think many will not. Here’s Mike Moran’s view.
  • McKinsey Quarterly discusses how companies can harness social media to shape consumer decision making. My favorite line: “Knowing that something works and understanding how it works are very different things.”

Launch of the Week:

MaryLee Sachs, author of The Changing MO of the CMO, launches her new consultancy to help CMOs deal with the rapidly shifting sands of marketing.

Product of the Week:

Enterprise customer intelligence company, FirstRain, launches FirstTweets, which filters out the junk tweets and delivers companies high-quality, business-relevant tweets. Reviews are promising so far, and I’m testing it out. Look for a future blog post.

Video of the Week:

2.5 million views and more than 30K likes. In 10 days. I think that qualifies as viral.

[youtube http://www.youtube.com/watch?v=faIFNkdq96U&w=560&h=315]

Design of the Week:

The folks at The Mechanism, who have lots of cool things on their blog (and do cool design work of their own), shared this Aussie site. It meets my (very high) standards for quality and creativity.

App of the Week:

Credit again to the Mechanism blog, but I too am having fun with Cinemagram. My cats, not so much.

Created with cinemagr.am

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