I don’t know about you, but I’m constantly misplacing my social media statistics. This is frustrating, because they’re so useful. Nothing underscores the importance of a social media recommendation more powerfully than being able to support it with facts.
There are still many people who are skeptical about the impact that social media can have on their marketing campaigns and – more importantly – their bottom line results. That’s why I always provide a “State of the Union” on social media at the start of my strategy recommendations.
I’m a master searcher, having spent most of my career building online business information services for corporate librarians and knowledge workers (Boolean search language, anyone?). Yet, even I have a hard time keeping track of the latest social media statistics.
I’m not a particularly good bookmarker, and like many people, I appreciate visually represented material. This is why I’ve started to use Pinterest to keep track of the latest and greatest social media statistics. Feel free to follow my board.