It’s New Year’s, and you’ve resolved to blog more often. Here are some tips to make it happen.
- Resolve to keep it short (300 words or less).
- Use bullets. They make it easy for people to read your posts anyway.
- Develop an editorial calendar. Brainstorming ahead of time makes the writing easier.
- Write all your posts for the week on Sunday afternoon, and then set them up in your blogging software. Then it’s a simple matter of hitting the publish button.
- Do you always seem to get an idea for a great post whenever you don’t have the laptop nearby? Use your phone to record your thought, either by leaving yourself a voicemail or using a recording app.
How do you handle writer’s block? Here are some good fallbacks:
- Review a book.
- Provide how-to tips (like this one).
- Use a video recorder and interview a customer or employee.
- Or take that same video recorder, and offer three tips or observations on your area of expertise from fun and unique locations (three tips on social media from inside a taxi).
- Riff off a recent news item.
- Write a case study.
- Create a top 10 list (like Letterman; it can be serious or funny).
Let me know if blogging is one of your New Year’s resolutions and how you plan to meet the challenge.
Diane Thieke is working on her 2012 editorial calendar. Tell her what you’d like to read about in this space. You can find her on Twitter at @thiekeds.